Sycamore Brand Guide

Logo Wordmark

Primary

This is the primary way we show our brand, when there’s room for it.

In instances where the wordmark cannot be used in full color, the black or white colour variations can be used.

Logo Wordmark

Whitespace

Scale Logo

When using the wordmark, be sure to give it some room to breathe. (We all need that.) As a rule, use the lowercase ‘o’ to measure the space surrounding it.

Logo Wordmark

Ground Rules

Place the wordmark on any brand color, as long as it’s legible.

If the background is too dark to use the black wordmark, use the white one.

You can place the wordmark on an image—as long as it’s legible.

Do not stretch the wordmark under any circumstances.

Do not make the wordmark any colour other than Sycamore green black or white.

Do not place a dropshadow under the wordmark.

Do not rotate the wordmark in any direction.

Do not add any elements onto the wordmark.

Logo Icon

Secondary

This is the primary way we show our brand, when there’s room for it.

Another way to refer to Sycamore is our icon. The Sycamore logo is used in instances where there isn’t enough room for the wordmark—for example, an application icon or favicon.

Logo Icon

Whitespace

Scale Logo Icon

When using the icon, be sure to give it some room to breathe. (we all need that.) As a rule, use the lowercase ‘o’ to measure the space surrounding it.

Logo Icon

Ground Rules

Place the icon on any brand colour, as long as it’s legible.

If the background is too dark to use the black icon, use the white one.

You can place the icon on an image—as long as it’s legible.

Do not stretch the icon under any circumstances.

Do not make the icon any colour other than Sycamore green black or white.

Do not place a drop shadow under the icon.

Do not rotate the icon in any direction.

Do not add any elements onto the icon.

Colours

Color Palette

Sycamore Green

#04A40C

Midnight Blue

#1E1F2B

Cloudy Grey

#F3F7FD

Patterns

Background

Typeface

Font family

Gilroy is our primary font. We use it in various weights in everything from headlines to body copy. This primary font is for use in materials.

Tone of voice

Tone of voice

Welcome to Sycamore, a family-owned property development company dedicated to helping you establish your roots in a home that reflects your dreams. Our approach is friendly and personal, turning houses into homes and communities into connections. With us, the process is stress-free, collaborative, and tailored to your needs. “Helping You Put Down Roots” is not just a slogan; it’s our commitment to building spaces where your story unfolds, creating a foundation for a brighter, more rooted future. Sycamore – where family values meet excellence in every detail.